EXPERTS:
When You
Engage and Enroll Others
Good Things Happen
Imagine being able change people’s thinking, without sacrificing integrity. Truth is: Most experts (analysts, engineers, innovators, consultants) don’t get the respect and rewards they deserve. Being smart, knowledgeable, and professional isn’t enough. Why?
Life is an Enrollment Game
Your ability to get the goodies in life depends on your ability to engage and enroll others. Think about it! Consultants and service professionals need clients. Inventors need investors. Engineers need adopters. Salespeople need buyers. Leaders need followers.
It’s so obvious! Life is an enrollment game: The world is shaped by those who can engage, persuade, and enroll others.
Hi, I'm Michael Cushman, The Engaging Guru.
By nature, I was shy and cerebral. I couldn't look people in the eye while speaking. Small-talk terrified me. I stuttered and bored people. Today, I joke that when the kids in the neighborhood played doctor, they made me the anesthesiologist.
I lacked confidence, self-esteem, and the ability to influence others. Even though as a financial analyst, software engineer, management consultant, and executive I helped other companies make millions, I failed to generate sufficient revenue in my own businesses. Even though I studied psychology, influence, and leadership most of my life, I really wasn’t very persuasive.
WOW, my life is different today.
Enrolling others is easier than you think.
The big secret is ... 60 to 70% of communications is nonverbal, and how others respond to you depends on the signals you send. Your movements, posture, eye contact, vocal expressiveness, clothing, etc. either enhance or undermine you. I call this NONVERBAL LEADERSHIP.
Beliefs Matter. If you are nervous, doubtful, or self-conscious, those feelings and thoughts sabotage you. Your mindsets, attitudes, and beliefs make or break your ability to influence. You need to find your personal barriers and instill empowering beliefs. (It’s much easier than you think.)
What about Words? Yes, the right words have power, but you can read dozens of books on sales, persuasion, and rhetoric, take months of training, or even earn an MBA (like me) and yet nothing really changes. Why? Your success depends on the alignment of your words with your signals and beliefs. The right words are the payload on a rocket. No rocket, no launch, no payday. The fact is: the right words flow naturally when you are in alignment.
If you have these challenges:
- Others take credit for your ideas.
- People ignore your advice and analysis.
- Less qualified people get promoted faster than you.
- Bosses or clients micro-manage you.
- Others make irrational decisions in your areas of expertise and screw things up.
- Meetings and frequent human interactions stress and drain you.
- You think you can be good at technical sales, but you hate pushy, slimy sales people and you haven’t figured out a better way, yet.
You have come to the right place to change.
You want a Breakthrough
After racking my brains for years trying to create a unified theory of psychology, I had an epiphany. (OK, I’m a slow learner; my breakthrough didn’t happen until I reached 53!) Within three weeks, a total stranger contacted me and insisted on being my client. Within 6 months, several people approached me and asked, “Are you someone important?” Since my epiphany, I have at least tripled my personal power, and it keeps growing.
I found patterns of human behaviors that span culture, politics, therapy, sales, advertizing, hypnosis, economics, performing arts, neuroscience, leadership, families, etc. I realized there are unconscious, genetic drivers and signals that govern human cooperation and conflict.
How far you go is up to you.
“You gave me wings to soar! I will recommend you two (Michael Cushman and Allison Taylor) until I'm blue in the face! You equipped me with some tools that were missing from my tool box--thank you!” -- Tyler Cox
Seriously, aren’t you tired of being frustrated, stressed, and disappointed with the people-side of your work? If you give yourself permission to change, you will experience a lifestyle shift. You will grow comfortable in your own skin and at least double your confidence and ability to influence others. You will double your ability to enroll others. You will receive the respect and rewards you deserve. Most importantly, the world will be a better place because you will be shaping it's future.